about us

Get to know what makes us uniquely ThisThat.

our story

An unconventional journey that led to an unfair advantage

To compete with us, you’d need to build a viral social media platform, create a survey platform to rival Typeform and SurveyMonkey, and gather millions of opinions from audiences driven purely by curiosity—not extrinsic motivation. Our unconventional journey has given us an unfair advantage, enabling us to lead the next era of market research.

2017

First founded as a social media app

In September 2017, ThisThat was born at the University of Edinburgh. The idea? A social media platform powered by a Tinder-style swiping experience where users could ask and share opinions with their communities.

2018

Built 50 versions of the app

In just 18 months, we launched over 50 iterations of the app. It went viral, attracting over 100,000 users. Along the way, we learned exactly how to engage people to ask for and share their opinions—all without extrinsic motivation.

2019

Joined APX accelerator in Berlin

Buoyed by our traction, we joined the APX accelerator programme in Berlin. But by then, Instagram polls had gained momentum after launching in late 2017. We faced a harsh reality: we were just a feature, not a platform.

2019

Pivoted to be a survey platform

After a hard reset, we experimented with crypto rewards for user engagement—and engagement plummeted. It became clear that extrinsic rewards diminished the quality of responses. This insight changed everything. We shifted focus, building a survey platform that rivalled Typeform and SurveyMonkey, powered by intrinsic motivation.

2020

Built SaaS but needed a use case

We doubled down, building a SaaS platform for businesses to launch surveys, collect responses, and analyse results. Our gamified surveys achieved a completion rate of over 70% compared to the industry average of 3–5%. We worked across industries—events, professional services, marketing agencies—but hadn’t yet found our niche.

2021

Enter influencer marketing—and our breakthrough

In Q1 2021, we ran our first brand lift study for influencer marketing. The response? Clients loved it. This was our moment. We doubled down and began generating real revenue.

2022

The Brand Lift Solution for Influencer Marketing

By 2022, we had become the go-to solution for influencer agencies. We didn’t just win the Best Influencer Marketing Technology award at the Global Influencer Marketing Awards—we also took home the Industry Choice Award.

2023

Scaling to £3M RR

Growth was the name of the game in 2023. We scaled to a £3M ARR, leveraging the power of natural exposure data and further strengthening our unique selling point.

2024

Raised $2.5M Backed by 4 Unicorn Founders

Building on our success, we closed our seed round, raising $2.5M. Our backers? Four unicorn founders and Tier 1 VCs including FJ Labs, 10x Founders and EWOR.

2025

Stay tuned—it's just the beginning

Our story is just getting started. Over the next 3 years, our mission is bold: to prove & improve the power of influence. We’re empowering brands, agencies, and the creator economy to grow fearlessly to shape the future of influence.

our purpose

Is to give brands the power to Expand Their Story

We want the world's best brands to champion ThisThat in unlocking a new era of brand building—driven by deeper advocacy, greater relevance, and the power to influence their future and grow fearlessly.

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our 3-year mission

is to Prove & Improve the power of Influence

With the best data, insight and access.

Why the 3-year focus

This is how we drive the biggest growth in brand value.

our culture

The engine that drives all future innovation

At ThisThat, we CO-CREATE BETTER

Guided by our values, we expand opportunities through relentless collaboration—internally and externally—constantly raising the bar and driving transformative improvements.

co-create

We expand opportunities through internal and external collaboration, actively listening, and seeking diversity of thought to build conviction on the best solution.

do better

We continually raise the bar, seek improvements, and embrace challenges; inspiring excellence by evolving quickly, learning fast, and being driven with bold ambition and steadfast determination.

nurture greatness

We foster growth with kindness, and a commitment to shared success, building trust through transparency, honesty, and consistency. #nodickheads

bring the fun

We bring a spirit of lightness and joy, inspiring play even in challenging times, while staying creative, calm, and collected under pressure.

Meet our

leadership team

Max Osborne, Founder

: Former global snowboard competitor, MSc in Data Science, and AI research supervisor, Max Osborne founded ThisThat—securing backing from 4 unicorn founders, winning “Best Tech” 3x, and re-imagining brand measurement for the community era.

Dylan Grey, VP Product

An entrepreneur at heart, Dylan leverages his expertise as a former survey and AI founder to craft cutting-edge solutions that transform brand measurement.

Joe Adsett, VP Growth

Former client and exited agency founder, Joe was recognised as a PMW 30 Under 30 and named one of the Top 100 Most Influential Performance Marketers by Performance Marketing World.

Tom Shannon, VP Sales

Having scaled sales teams and revenue from 0 to 8 figures ARR at Attest, Tom excels at driving growth and empowering teams to exceed expectations.

Lucy Schofield, VP Finance & Ops

A Chartered Accountant and former SaaS co-founder, Lucy blends commercial acumen with a deep passion for people and culture.

what is it like working at thisthat?

“ThisThat's cutting-edge technology and unrivalled expertise in measuring influencer ROI has allowed us to truly unleash the power of creators for Meta Quest and understand its impact to optimise future campaigns.”