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Lifting the industry
what is brand lift?
How can it be used to unleash influence?
What is brand lift?
Brand lift uncovers the true influence of campaigns across the full funnel. With brand lift, survey responses are collected for two groups; one exposed to the campaign and one not exposed (test and control groups). 'Lift' is calculated by comparing the two groups, isolating the impact of the campaign itself on KPIs like awareness, relevancy and consideration.
Why is brand lift done badly?
Traditional brand lift options are outdated and ineffective for influencer marketing, focusing on asset-level instead of campaign-level measurement. Legacy research firms, platform-limited tools, and synthetic testing fail to deliver multi-platform insights, relying on outdated methods and irrelevant data. Without valid insights, brands are left guessing, unable to optimise campaigns for real growth or ROI.
Why ThisThat?
ThisThat delivers best-in-class measurement for influencer marketing, trusted by industry leaders to empower brands and agencies to grow fearlessly. Our data comes from real opinions, collected through gamified surveys that capture complete, in-depth responses—not just single questions—unlocking what truly drives influence.
Using natural exposure, we retarget individuals exposed to your ads, revealing the true impact of your campaign. Our best-in-class simulated environment goes beyond asset testing to measure the full scope of your campaign, unleashing its total influence and effectiveness.
So... What?
With ThisThat, you get insights you can trust and act on while they’re still relevant. Gain the confidence to grow fearlessly with the best data, insight, & access—measuring every campaign, optimising future ones, and growing ROI to retain and expand your campaign budgets. It’s time to lift your influence with brand lift built for influencer.
It’s time to
prove & improve
the power of influence
Brand lift isn’t just about metrics—it’s about measuring the behaviours that truly matter. By focusing on what drives awareness, consideration, intent, and advocacy, we reveal the full power of influence.
“It's great to have a tool that actually shows the influencer channel's effectiveness by getting true uplift responses from the audience affected and not just a random person who sees the content.”
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Harry
Co-Founder @ Goat Agency
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redefining brand lift
built for influencers
The brands and agencies that thrive understand the power of influence—driving demand through deeper advocacy and greater relevance. They shape behaviour today and expand the ripple effect of their campaigns through word-of-mouth (WOM).
We’re redefining brand lift for a new era—giving brands and agencies the confidence to grow fearlessly with a consistent, multi-platform approach built for influencer.
grow fearlessly
with the best data, insight & access
With ThisThat, brands and agencies can grow confidently—knowing your influence is measurable, your campaign ROI is proven, and your strategies are built for the future.
Our data doesn’t just optimise campaigns; it helps you retain and grow budgets for social and influencer, ensuring your investment drives lasting impact and amplifies the ripple effect of your campaigns.
“ThisThat's cutting-edge technology and unrivalled expertise in measuring influencer ROI has allowed us to truly unleash the power of creators for Meta Quest and understand its impact to optimise future campaigns.”
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Bianca Spada
Global Social Lead @ Meta
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