Cookie policy

This Cookie Policy explains how ThisThat Ltd ("Company," "we," "us," and "our") uses cookies and similar technologies to recognise you when you visit our survey interface at web.thisthatapp.com ("Survey Platform"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.  Unless stated otherwise in this Cookie Policy, terms used in this Cookie Policy will have the meanings given to them in our Privacy Policy .

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, ThisThat ltd) are called "first-party cookies." Cookies set by parties other than the website owner are called"third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g.,advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Survey Platform to operate, and we refer to these as "essential" or"strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Digital Platforms. Third parties serve cookies through our Survey Platform for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences when using our Survey Platform. When you first visit our Survey Platform, you will see a cookie consent banner allowing you to accept all cookies or reject non-essential cookies. You can change your cookie preferences at any time by clearing your browser data and revisiting the site. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

If you choose to reject non-essential cookies, you may still use our Survey Platform though your access to some functionality and areas of our Survey Platform may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

Types of cookies we use

The specific types of first- and third-party cookies served through our Survey Platform and the purposes they perform are described in the list below (please note that the specific cookies served may vary depending on the specific Digital Platforms you visit):

Strictly Necessary (Essential cookies)

Purpose: These cookies are strictly necessary to provide you with services available through our Survey Platform and to use some of its features, such as access to secure areas. These cookies cannot be disabled.

What we collect:

• Session management and security tokens
• Bot protection and security measures
• Basic functionality preference

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Providers: Cloudflare, Firebase
Legal basis: Legitimate Interests: These cookies are necessary for the performance of our service and do not require consent as they are essential for basic website functionality.

Analytics/statistics cookies

Purpose: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

What we collect:

• Page views and user sessions
• Website usage patterns and performance data
• User journey and navigation behaviour
• Anonymized visitor statistic

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Providers: Google Analytics (via Google Tag Manager), Mixpanel
Legal basis: Consent
Retention: Until you withdraw your consent or the specific retention period detailed above.

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Marketing/Advertising Cookies

Purpose: These cookies are used to measure the effectiveness of advertising campaigns.

What we collect

• Advertising interaction data
• Campaign performance metrics
• Cross-platform user identification for ad targeting
• Referral source tracking
• Social media engagement data

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Providers:

• Meta/Facebook (Facebook Pixel and associated tracking)
• TikTok (TikTok Pixel and associated tracking)

• LinkedIn (professional networking tracking)
• Google (DoubleClick advertising service

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Legal basis: Consent
Retention: Until you withdraw your consent or the specific retention period detailed above
Data processing: Data is shared with third-party advertising platforms

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Local Storage

We also use local storage on your device to:

• Remember your last referral source for attribution purposes
• Store functional preferences and settings
• Maintain application state and user feedback

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How can I control cookies on my browser?

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you away to opt out of targeted advertising. If you would like to find out more information, please visit:

• Digital Advertising Alliance
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance

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What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website or app. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or"clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognise when someone has visited our Survey Platform or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

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Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Survey Platform. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

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How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

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Third-party data processing

Some cookies are set by third-party services. These providers may process your data according to their own privacy policies:

• Google:     https://policies.google.com/privacy
• Meta/Facebook:     https://www.facebook.com/privacy/policy
• TikTok:     https://www.tiktok.com/legal/privacy-policy
• LinkedIn:     https://www.linkedin.com/legal/privacy-policy
• Mixpanel:     https://mixpanel.com/legal/privacy-policy

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Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@thisthat.tt or bypost to:

ThisThat Ltd
C/O Cms Cameron Mckenna Nabarro Olswang LLP 4th Floor, Saltire Court, 20 CastleTerrace
Edinburgh, ‍Midlothian EH1 2EN
United Kingdom
Phone: (+44)07500948206

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