Influencer Marketing Benchmarks for Brand Lift

The data is in. Influencer wins.

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The data is in. Influencer wins. Stronger brand associations, higher consideration, more action. For the first time, influencer is measured alongside other channels – and it comes out on top.

Powered by the biggest data set in influencer marketing – 5M+ opinions. The results are clear – it’s time to shift more investment into influencer.

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By the biggest agencies and brands.

“ThisThat's cutting-edge technology and unrivalled expertise in measuring influencer ROI has allowed us to truly unleash the power of creators for Meta Quest and understand its impact to optimise future campaigns.”

Buianca Spada

Social Media Lead @ Meta

“ThisThat has gone above and beyond to help us find solutions and workarounds to measuring our influencer marketing campaigns. They are the gold standard for measurement.”

Talin Koutnouyan

VP Research & Analytics, Influential

“Great to have a tool that actually shows the influencer channel's effectiveness by getting true uplift responses from the audience affected and not just a random person who sees the content.”

Harry Hugo

Co-Founder @ Goat

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INFLUENCER BENCHMARKS Vs OTHER CHANNELS

Trusted Globally

it is time...to lift your influence

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