Understand what good looks like

benchmarks for influencer marketing

Do you know how your brand lift performance stacks up? If not, you should be. Our latest benchmarks are built to help you understand what good truly looks like across the funnel—designed specifically for influencer marketing.

This isn’t about comparisons to TV, OOH, or unrelated channels. It’s about benchmarks tailored to the creator economy.

See how influencer benchmarks stand on their own and how they stack up against other channels—giving you the clarity and confidence to grow fearlessly.

Get our latest benchmarks
Get our latest benchmarks

Trusted Globally

By the biggest agencies and brands.

“ThisThat's cutting-edge technology and unrivalled expertise in measuring influencer ROI has allowed us to truly unleash the power of creators for Meta Quest and understand its impact to optimise future campaigns.”

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Buianca Spada
Social Media Lead @ Meta

“ThisThat has gone above and beyond to help us find solutions and workarounds to measuring our influencer marketing campaigns. They are the gold standard for measurement.”

Talin Koutnouyan
VP Research & Analytics, Influential

“Great to have a tool that actually shows the influencer channel's effectiveness by getting true uplift responses from the audience affected and not just a random person who sees the content.”

Harry Hugo
Co-Founder @ Goat

it is time...
to lift your influence

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