Our surveys...

your opinion, fewer sh*t ads

Take part in ThisThat surveys and shape the future of advertising. Your voice helps brands create better campaigns, build stronger connections with communities,  and showcase the power of the creators you follow.

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what we do

Your opinion changes everything.

By sharing your thoughts in a ThisThat survey, you help brands understand their biggest Advocates—what they love, what they value, and how to make a difference. Your feedback guides brands to connect with the right communities, creating campaigns that improve real lives, not just profits.

But it doesn’t stop there. Your input also proves the value of the creators you follow, ensuring they get the credit and recognition they deserve.

how it works

1. We ask two groups.

One group has seen the creator content we’re measuring.  The other group is a similar audience who have not.

2. We compare the results.

Your feedback helps brands learn what works and what doesn’t—from their messaging to how they partner with creators. This insight shapes campaigns that resonate with communities like yours, lifting both influence and impact.

Frequently asked Questions

What is Brand Lift?

Our measurement solution, Brand Lift, is a survey-based approach to understand the effectiveness of your ad or campaign.

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Behind the scenes, we'll survey two groups: one exposed to your campaign content (the test group) and another identical group not exposed to your campaign content (the control group).

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The "lift" is the difference between the test and control group, showing the influence of your campaign.

Why ThisThat?

We’re trusted by the world’s leading brands to deliver insights that matter. Your voice helps brands understand what truly resonates and how to bring value to communities—not just their bottom line.

By taking part, you play a key role in shaping the future of advertising, while helping creators get the recognition they deserve for their influence.

How do you know I’ve seen creator content?

If you’ve seen an ad, you’re either part of the audience that’s interacted with the creator content we’re measuring or part of a similar group we’ve identified. Here’s how it works:

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Natural Exposure: We retarget users who’ve seen or engaged with the content to gather their feedback.
Simulated Environment: For panellists, we recreate realistic experiences to measure how content impacts audiences.
Your input ensures brands understand their content’s true influence, whether it’s through real-world exposure or insights from a global network of panellists.

Your input ensures brands understand their content’s true influence, whether it’s through real-world exposure or insights from a global network of panellists.

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