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Influencer marketing is the most effective channel AND the most variable channel.
There's no playbook. No way to predict what'll work before you spend.
As budgets grow, stakes rise and margins for error shrink. Teams need to win bigger budgets, prove impact, and avoid costly mistakes - but they're operating without a standard.
The industry lacks a single source of truth linking influencer activity to real business outcomes.
That changes now.
MEET THIA
Level up your strategy. Speak with confidence. Thia is your AI Co-Pilot withaccess to the industry's most trusted dataset, ThisThat's 8m+ opinions.
The result? Better strategy. More
Confidence. Bigger Budgets. Fast
With Thia you unlock...
Market Intelligence
Win more pitches with intelligence on growth drivers and levers that knock the socks off the best strategists in the world and
benchmarks that set credible targets.
Learning Agendas Support
Design test and learn frameworks that systematically improve program performance, reduce variability, build confidence
FAQs
Instant answers to any question - whenever you need them
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"Anyone not mandating Thia for their strategy team to speed up the process and level up test & learn is going to find themselves quickly left behind."
Tom Sweeney
Brainlabs
Powered by the data behind the best programs
Thia runs on ThisThat - the brand lift authority trusted by 250+ brands and 50+ agencies.
8M+ Opinions
Collected from influencer communities
1,000+ Studies
Spanning 15+ categories
from beauty to tech to finance
Industry Standard
3X winner of Best Influencer MarketingTechnology
THIA IS MADE FOR SCALE
STRATEGISE AND PLAN
Meet Thia
Chat with Thia to design better strategies, build more confidence, and win bigger budgets.
MANAGE
ThisThat clients get their very own portal
Here you can track live studies across all of your programs and campaigns in real time. Monitor progress, manage timelines, access briefs - never miss a deadline or chase an update.
REVIEW
Your Library
Access every past report. Searchable and ready when you need proof, learnings, or case studies.
