ThisThat Accelerates Growth with Significant Unicorn Founder Investment

London, 4th of March 2024 - ThisThat, the global award winning pioneer in market research, who have re-defined brand lift for the evolving advertising industry, is pleased to announce a significant milestone. ThisThat have secured investments from not just one, but four unicorn founders as well as distinguished funds and super angels. This endorsement from industry luminaries underscore ThisThat's position as a disruptive leader in the market research and advertising ecosystem.

Joining ThisThat on its journey towards re-imaging marketing are renowned unicorn founders:  Paul Mueller, EWOR partner and the visionary behind Adjust, a leading mobile measurement firm and Berlin's inaugural AdTech unicorn; Fabrice Grinda, acclaimed as "the world's best angel investor" and founding partner of FJ Labs; Ralf Reichert, the driving force behind ESL the father of Esports; and Vital Laptenok, the mastermind behind Genesis Tech, Ukraine's foremost startup; as well as super angels: Andrej Henkler, a seasoned serial entrepreneur with a robust background in technology and media; and Felix Haas, Founding Partner at 10x Founders, known for founding IDnow, and Germany’s leading startup festival Bits & Pretzels. Quinten Selhorst, founder of Felyx currently setting up Man In The Arena Capital, Joachim Drees, ex-CEO of the multi-billion MAN group and Hubertus Bessau, founder of MyMueslli and Project Eaden also back ThisThat’s vision for the future of marketing.

"Investment from such esteemed individuals validates our vision and commitment to making an impact in the industry. Advertising has evolved. Market Research hasn’t. Marketing needs both to work in harmony and we’ve set out to fix this.” said Max Osborne, Founder of ThisThat. “We are delighted to have their support and expertise to enhance ThisThat’s growth.” 

ThisThat has re-defined best-in-class brand lift; making brand measurable, revolutionising GTM strategies and quantifying creative brilliance. Now ThisThat can make its solutions accessible and eliminate guesswork and marketing wastage for all.

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"ThisThat's commitment to revolutionize the marketing industry is inspiring. Max and his team have built a platform that not only solves critical problems but sets new standards. They’re evolving market research to the needs of advertising. I'm thrilled to be part of their journey.” Said  Fabrice Grinda, ThisThat investor.

ThisThat is already celebrated globally by the best agencies in Influencer Marketing as well as brands such as Meta, Google, Visa, Unilever, Disney and Roblox. In the last two years, the company’s revenue has grown 20x, with 89% of its revenue from coming from retained clients and all while boasting an impressive 36% EBITDA in 2023. ThisThat is committed to pushing boundaries, building and delivering cutting-edge tech and solutions. 

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“ThisThat's cutting-edge technology and unrivalled expertise in measuring influencer ROI has allowed us to truly unleash the power of creators for Meta Quest and understand its impact to optimise future campaigns. ThisThat set a new benchmark for our creator program, leaving a lasting impression that transcends mere metrics.” Said Bianca Spada, Social Media & Creators Lead at Meta.

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"Trillions are wasted in the $4T marketing industry. Advertisers too often 'fly blind' trying to make sense of outdated data infrastructures. Someone needed to rebuild the infrastructure from scratch. And that‘s what Max and his team have done successfully. I am excited to join their journey to transform marketing and create a new data platform for supercharged ad spending.” Said Andrej Henkler, ThisThat investor.

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