The Brand Love Blueprint: Governing Influence in the Community Era
Download The Brand Love Blueprint here
On 12 February 2026, 80 leaders across brands, agencies, creators and platforms gathered at 180 House.
The room was not debating whether influencer works.
That conversation is over.
The room was debating something far more structural.
How do you govern influence at scale in a world where trust is fragile, loyalty is fluid, and attention is rented?
The conclusion was clear.
Being number one is no longer the goal.
Being loved is.
The Strategic Shift
In a market of infinite choice:
- Consumers are polyamorous with brands
- Performance marketing costs are rising
- AI surfaces what communities say, not what brands claim
Advocacy is no longer a by-product.
It is infrastructure.
Brand Love is the most reliable predictor of advocacy. And advocacy compounds.
What’s Inside The Brand Love Blueprint
Inside The Brand Love Blueprint: Governing Influence in the Community Era, we unpack:
- Why love, not preference, is the true growth driver
- The three measurable drivers of Brand Love: Curiosity, Relevance, Familiarity
- Why influencers outperform every other channel at building it
- How to design advocacy deliberately into your programmes
This is not theory.
It is grounded in ThisThat's Intelligence and shaped by the Club TT Voices.
Why This Matters Now
If you are responsible for brand growth, influence strategy, or community infrastructure, this blueprint is not optional reading.
In 2026:
- Performance marketing will get more expensive
- Attention will be harder to earn
- Trust will be harder to keep
Brands that invest in advocacy will compound. Brands that do not will feel the cost.
Download The Brand Love Blueprint
The Brand Love Blueprint: Governing Influence in the Community Era
Download The Brand Love Blueprint here
It's time to lift your influence!
Enjoy 🩷🩷
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