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Influencer marketing is the most effective channel AND the most variable channel.
There's no playbook. No way to predict what'll work before you spend.
As budgets grow, stakes rise and margins for error shrink. Teams need to win bigger budgets, prove impact, and avoid costly mistakes - but they're operating without a standard.
The industry lacks a single source of truth linking influencer activity to real business outcomes.
That changes now.
MEET THIA
Thia is your co-pilot to govern influence, powered by intelligence trained on 8M+ brand lift opinions from influencer communities.
The result? Better strategy. More
Confidence. Bigger Budgets. Fast
With Thia you...
Win more
Win more pitches with trusted benchmarks for target setting and defensible intelligence on drivers and levers for growth
Grow more
Design test and learn frameworks that systematically improve performance, reduce variability, and build confidence
Eliminate guesswork
Instant answers to any question, whenever you need them
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"Anyone not mandating Thia for their strategy team to speed up the process and level up test and learn is going to find themselves quickly left behind."
Tom Sweeney
Brainlabs
GOVERN INFLUENCE AT SCALE
STRATEGISE AND PLAN
Thia is always ready
Set targets with benchmarks and design better strategies to build more confidence and win bigger budgets.
EXECUTE
Get your very own portal
Here you can track live studies across all of your programs and campaigns in real time. Monitor progress, manage timelines, access briefs - never miss a deadline or chase an update.
REPORT
All your studies in one view
Access every expertly written report and ask Thia any follow up questions at any time. Searchable and ready when you need proof, learnings, or case studies.
Powered by the data behind the best programs
Thia runs on ThisThat – the brand lift authority trusted by 250+ brands and 50+ agencies.
8M+ Opinions
Collected from influencer communities
1,000+ Studies
Spanning 15+ categories from beauty to tech to finance
Industry Standard
3X winner of Best Influencer MarketingTechnology
